Our Portfolio

With over a decade of experience building globally recognized brands across entertainment, retail, and lifestyle. We blend creative storytelling with strategic commerciality to deliver meaningful impact. From talent-led programs to multi-category product launches, every project is designed to drive growth and lasting brand value.

Drew Barrymore

Created and developed multi-category brands; Flower Home, Flower Hair, and Dear Drew for Walmart, Ulta, and Amazon programs, driving strategy, product innovation, and award-winning results.

Reese Witherspoon

Developed and scaled Draper James and Reese’s Book Club, leading GTM, retail, and licensing strategies across Kohl’s, Target, and new category launches to drive growth and impact.

Netflix

Led global consumer products for Netflix’s flagship IPs including; Stranger Things, Bridgerton, La Casa de Papel, and Squid Game, overseeing multi-region strategy and execution across LATAM, EMEA, and APAC. Directed 100+ licensees and cross-functional teams to deliver consistent retail growth and international market expansion.

Lil Wayne

Managed the Lil Wayne x American Eagle partnership, leading product, marketing, and PR strategy to deliver a cohesive, high-impact brand collaboration.

Led licensing and retail partnerships for The Home Edit, managing DTR programs with Walmart and The Container Store to drive product and category growth. Developed and launched the brand’s “Organizing Society” membership app, building the go-to-market, partnership, and subscription growth strategy.

The Home Edit

Petite Plume

Led a full brand and product audit to identify whitespace opportunities and market potential. Developed a strategic growth roadmap and GTM framework, defining category expansion, retail targets, and operational models for scalable brand growth.