Our Founder

Carina Harrison is a globally recognized brand developer and commercial strategist with deep experience leading brands across entertainment, talent, and retail.

As a Vice President at Hello Sunshine and Creative Artists Agency (CAA), she has driven brand and licensing strategy for Reese Witherspoon’s portfolio, Drew Barrymore’s Flower, Netflix’s global IPs (Stranger Things, Bridgerton, Squid Game), The Home Edit, Lil Wayne and more.

Having built large-scale retail programs with Walmart, Amazon, Ulta, and Target, Carina founded Carina Brands in 2025 to help talent, brands, and retailers turn creative ideas into scalable, enduring businesses.