Who we are

Carina Brands is a brand and licensing agency built at the intersection of talent, retail, and storytelling. We transform creative vision into commercial reality, building brands that connect culturally and perform commercially.

Our team brings deep experience from both agency and brand environments, having lad global programs for Netflix, Hello Sunshine, Reese Witherspoon, and Drew Barrymore, and delivering large-scale programs for retailers such as Walmart, Amazon, Target, Ulta, Kohl’s, and American Eagle, driving meaningful and measurable growth for talent and brands.

At our core, we’re connectors between talent and opportunity, creativity and commerce, and ideas and impact.

Our Services

Carina Brands delivers full-service brand strategy and execution, from concept to consumer. We build partnerships, licensing programs, and retail strategies that drive growth, cultural relevance, and long-term brand value.

Licensing & Partnership Management

• End-to-end licensing program management for all routes

  (retail, DTR, and wholesale)

• Deal negotiation, partner onboarding, contract management, and ongoing partner management.

• Licensee selection, product approvals, and compliance.

Brand Development & Strategy

• Brand positioning for talent, IP, and entertainment properties

• Go-to-market planning: assortment strategy, pricing, and brand voice to grow in the right places.

• Competitive landscape analysis and white space mapping

• Represent high-profile talent, creators, and studios for brand extensions

• Manage brand licensing, retail collaborations, and consumer product rollouts

• End-to-end client brand management with a 360° commercial lens

• Direct-to-Retail (DTR) strategy and program execution

• P&L ownership and retail business management

• Operational infrastructure for scaling retail programs

Retail Strategy & Commercial Ops

Talent & IP Representation

• Develop incremental revenue streams for existing brands through new category expansion

• Build diversified revenue streams through co-marketing, brand collabs, and content integrations.

• Partner with brands on marketing to maximise ROI.

New Business & Revenue Acceleration

Brand Advisory

We are building something just for you!